August collection ships June 1st
Capture the childlike innocence and fantasy of bedtime stories with the beautiful illustrations of Storytime. The idea behind Storytime came during a nightly ritual of reading bedtime stories. “While reading about princesses and ‘happily ever after,’ to my daughter Gretel, the vision of Storytime came into view”, says Product Development Director Tavnir Carey. He continues, “It was then that I realized the need of having a collection to help capture the magic of those favorite fairytale stories we all knew as kids.” This collection will take you back to your own childhood as you rummaged through the bookcase to find your favorite fairytale stories such as, Sleeping Beauty, Cinderella, Rumpelstiltskin, Pinocchio, Rapunzel, Little Red Riding Hood, and more. The classic color pallet of sky blue, burnt orange, charcoal grey, and vine green will evoke the nostalgia that reminded you of holding a classic fairytale in your own hands. The Storytime collection will surely become a classic starting in August 2013.